Cita APA (7a ed.)

Heene, A., Martens, R., Sanchez, R., Baye, M. R., & Nelson, J. P. (2001). Advertising and differentiated products. Emerald.

Cita Chicago Style (17a ed.)

Heene, Aimâe, Rudy Martens, Ron Sanchez, Michael R. Baye, y Jon P. Nelson. Advertising and Differentiated Products. Bingley, U.K.: Emerald, 2001.

Cita MLA (8a ed.)

Heene, Aimâe, et al. Advertising and Differentiated Products. Emerald, 2001.