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Review of marketing research. Vol. 7 /
"This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from liter...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bingley, UK ; North America :
Emerald,
Ã2010.
|
| Series: | Review of marketing research ;
v. 7. |
| Subjects: | |
| Online Access: | Texto completo |