Evaluating marketing actions and outcomes /

What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Woodside, Arch G.
Format: Electronic eBook
Language:Inglés
Published: Oxford : Elsevier, 2003.
Series:Advances in business marketing & purchasing ; v. 12.
Subjects:
Marketing > Management.
Customer relations > Management.
Total quality management.
Organizational effectiveness.
Decision making.
Total Quality Management
Decision Making
Marketing > Gestion.
Qualité totale.
Efficacité organisationnelle.
Prise de décision.
decision making.
Management decision making.
Business & Economics > Marketing > General.
Gestion d'entreprises.
Customer relations > Management
Decision making
Marketing > Management
Organizational effectiveness
Total quality management
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