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Review of marketing research. Volume 6 /
"The Review of Marketing Research series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only...
| Cote: | Libro Electrónico |
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| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Armonk, N.Y. :
M.E. Sharpe,
©2010.
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| Collection: | Review of marketing research.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | "The Review of Marketing Research series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. The RMR series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies."--Publisher's website |
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| Description matérielle: | 1 online resource (xxiii, 190 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9780765621283 0765621282 9780857247285 085724728X |
| ISSN: | 1548-6435 |