APA (7th ed.) Citation

Woodside, A. G., Megehee, C. M., & Ogle, A. (2009). Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research. Emerald.

Chicago Style (17th ed.) Citation

Woodside, Arch G., Carol M. Megehee, and Alfred Ogle. Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Bingley: Emerald, 2009.

MLA (8th ed.) Citation

Woodside, Arch G., et al. Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Emerald, 2009.