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Review of marketing research. Volume 4 /
Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation.
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Armonk, N.Y. : London :
M.E. Sharpe ; Eurospan [distributor],
2008.
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| Series: | Review of marketing research ;
4. |
| Subjects: | |
| Online Access: | Texto completo |