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Review of marketing research. Volume 4 /
Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation.
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Armonk, N.Y. : London :
M.E. Sharpe ; Eurospan [distributor],
2008.
|
| Collection: | Review of marketing research ;
4. |
| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | Provides current, stateoftheart articles by the marketing field's leading researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation. |
|---|---|
| Description matérielle: | 1 online resource (xix, 202 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9780765621245 076562124X |