Cita APA (7a ed.)

Glynn, M. S., & Woodside, A. G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. JAI Press.

Cita Chicago Style (17a ed.)

Glynn, Mark S., y Arch G. Woodside. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. Bingley, UK: JAI Press, 2009.

Cita MLA (8a ed.)

Glynn, Mark S., y Arch G. Woodside. Business-to-business Brand Management: Theory, Research and Executive Case Study Exercises. JAI Press, 2009.