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International marketing research : opportunities and challenges in the 21st century /
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some autho...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Amsterdam ; Oxford :
Elsevier JAI,
2007.
|
| Collection: | Advances in international marketing ;
v. 17. |
| Sujets: | |
| Accès en ligne: | Texto completo |