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Product and market development for subsistence marketplaces /
This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Amsterdam ; Boston :
Elsevier/JAI,
2007.
|
| Édition: | 1st ed. |
| Collection: | Advances in international management ;
v. 20. |
| Sujets: | |
| Accès en ligne: | Texto completo |