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Product and market development for subsistence marketplaces /
This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Amsterdam ; Boston :
Elsevier/JAI,
2007.
|
| Edition: | 1st ed. |
| Series: | Advances in international management ;
v. 20. |
| Subjects: | |
| Online Access: | Texto completo |