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Regional aspects of multinationality and performance /

Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series ""Advances in Applied Microeconomics"". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Rugman, Alan M.
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Boston : Elsevier JAI, 2007.
Edition:1st ed.
Series:Research in global strategic management ; v. 13.
Subjects:
Online Access:Texto completo