Chargement en cours…
Campaign Advertising and American Democracy /
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Philadelphia :
Temple University Press,
2007, c2008.
|
| Collection: | Book collections on Project MUSE.
|
| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Campaign advertising : the whipping boy of American politics
- Campaign ads as information supplements : a spillover theory of advertising effects
- Measuring exposure to campaign ads
- Tracking the volume and content of political advertising
- What, when, and where : making sense of campaign advertising
- What did they know and when did they know it?
- Campaign advertising and voter attitudes toward the political process
- Campaign advertising and citizen participation
- Advertising tone and political engagement
- Campaign advertising and American democracy
- Appendix A: Assessing the validity of the CMAG tracking data
- Appendix B: Assessing the reliability of the CMAG storyboard coding
- Appendix C: Data set and variables
- Appendix D: Wisconsin advertising project coding sheet for 2000 ads
- Appendix E: Wisconsin advertising project coding sheet for 2004 ads.