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070605t20072008pau o 00 0 eng d |
| 010 |
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|z 2007022655
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| 020 |
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|a 9781592134571
|
| 020 |
|
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|z 9781592134557
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| 020 |
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|z 9781592134564
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| 035 |
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|a (OCoLC)609863272
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| 040 |
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|a MdBmJHUP
|c MdBmJHUP
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|a n-us---
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|a JK2281
|b .C27 2008
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| 082 |
0 |
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|a 324.7/30973
|2 22
|
| 245 |
0 |
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|a Campaign Advertising and American Democracy /
|c Michael M. Franz ... [et al.].
|
| 264 |
|
1 |
|a Philadelphia :
|b Temple University Press,
|c 2007, c2008.
|
| 264 |
|
3 |
|a Baltimore, Md. :
|b Project MUSE,
|c 2012
|
| 264 |
|
4 |
|c ©2007, c2008.
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| 300 |
|
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|a 1 online resource (213 pages):
|b ill. ;
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (p. [187]-193) and index.
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| 505 |
0 |
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|a Campaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the CMAG storyboard coding -- Appendix C: Data set and variables -- Appendix D: Wisconsin advertising project coding sheet for 2000 ads -- Appendix E: Wisconsin advertising project coding sheet for 2004 ads.
|
| 588 |
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|a Description based on print version record.
|
| 650 |
|
0 |
|a Advertising, Political
|z United States.
|
| 650 |
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0 |
|a Political campaigns
|z United States.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
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|a Franz, Michael M.,
|d 1976-
|
| 710 |
2 |
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|a Project Muse.
|e distributor
|
| 830 |
|
0 |
|a Book collections on Project MUSE.
|
| 856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/9828/
|
| 945 |
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|a Project MUSE - Custom Collection
|
| 945 |
|
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|a Project MUSE - Archive Complete Foundation
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| 945 |
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|a Project MUSE - Archive Political Science and Policy Studies Foundation
|
