A New Brand of Business : Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ward, Douglas B., 1961-
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : Temple University Press, 2010.
Series:Book collections on Project MUSE.
Subjects:
Parlin, Charles Coolidge, > 1872-1942.
Curtis Publishing Company.
Marketing research > United States > History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • A new era of business
  • An unlikely leader
  • What was commercial research?
  • Winning over the skeptics
  • Barbarians, farmers, and consumers
  • Readers as consumers
  • Chasing the consumer, protecting the company
  • The legacy of commercial research.

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