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00000cam a22000004a 4500 |
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musev2_9783 |
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MdBmJHUP |
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20230905041120.0 |
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081121s2010 pau o 00 0 eng d |
| 010 |
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|z 2008047856
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| 020 |
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|a 9781439900178
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| 020 |
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|z 9781439900154
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|z 9781439900161
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| 035 |
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|a (OCoLC)607554060
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|a MdBmJHUP
|c MdBmJHUP
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|a n-us---
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|a HF5415.2
|b .W29 2010
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| 082 |
0 |
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|a 658.8/3
|2 22
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| 100 |
1 |
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|a Ward, Douglas B.,
|d 1961-
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| 245 |
1 |
2 |
|a A New Brand of Business :
|b Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research /
|c Douglas B. Ward.
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| 264 |
|
1 |
|a Philadelphia :
|b Temple University Press,
|c 2010.
|
| 264 |
|
3 |
|a Baltimore, Md. :
|b Project MUSE,
|c 2012
|
| 264 |
|
4 |
|c ©2010.
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| 300 |
|
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|a 1 online resource (240 pages):
|b ill., maps ;
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.
|
| 588 |
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|a Description based on print version record.
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| 650 |
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0 |
|a Marketing research
|z United States
|x History.
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| 600 |
1 |
0 |
|a Parlin, Charles Coolidge,
|d 1872-1942.
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| 610 |
2 |
0 |
|a Curtis Publishing Company.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
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| 710 |
2 |
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|a Project Muse.
|e distributor
|
| 830 |
|
0 |
|a Book collections on Project MUSE.
|
| 856 |
4 |
0 |
|z Texto completo
|u https://projectmuse.uam.elogim.com/book/9783/
|
| 945 |
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|a Project MUSE - Custom Collection
|
| 945 |
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|a Project MUSE - Archive Complete Foundation
|
| 945 |
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|a Project MUSE - Archive History Foundation
|
