Cita APA (7a ed.)

Ward, D. B. (2010). A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Temple University Press.

Cita Chicago Style (17a ed.)

Ward, Douglas B. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Philadelphia: Temple University Press, 2010.

Cita MLA (8a ed.)

Ward, Douglas B. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Temple University Press, 2010.