Securing the MRAP : Lessons Learned in Marketing and Military Procurement /

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"Dwight D. Eisenhower once quipped, "You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics." Military acquisition and procurement-that is, how a nation manages investments, technologies, programs, and suppor...

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Détails bibliographiques
Auteur principal: Hasik, James M.
Format: Électronique eBook
Langue:Inglés
Publié: College Station : Texas A & M University Press, [2021]
Édition:First edition.
Collection:Book collections on Project MUSE.
Sujets:
Armored vehicles, Military.
Engins blindes > États-Unis.
Armored vehicles, Military > United States.
United States.
Electronic books.
Accès en ligne:Texto completo
Table des matières:
  • Cover
  • Title
  • Copyright
  • Dedication
  • Contents
  • Preface
  • Acknowledgments
  • Chapter One. Introduction: Disruptive Threat, Disruptive Solution
  • Chapter Two. On Military, Political, and Industrial Adaptation
  • Chapter Three. On Marketing to the Military
  • Chapter Four. Insurgents and Industrialists: 1972-2004
  • Chapter Five. Mavericks and Marketers: 2005-2006
  • Chapter Six. Politicians and Logisticians: 2007-2008
  • Chapter Seven. Solutions and Institutions: 2009-2019
  • Chapter Eight. Conclusions: On Defeating the Next Improvised Explosive Device
  • Glossary
  • Notes

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