Garlic Capital of the World : Gilroy, Garlic, and the Making of a Festive Foodscape /

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According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfull...

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Bibliographic Details
Main Author: Adema, Pauline
Format: Electronic eBook
Language:Inglés
Published: Jackson : University Press of Mississippi, 2009.
Series:Book collections on Project MUSE.
Subjects:
Manners and customs.
Food habits.
Folk festivals.
SOCIAL SCIENCE > Folklore & Mythology.
SOCIAL SCIENCE > Customs & Traditions.
Folk festivals > California > Gilroy.
Garlic > Social aspects > California > Gilroy.
Food habits > California > Gilroy.
California > Gilroy.
Gilroy (Calif.) > Social life and customs.
Electronic books.
Online Access:Texto completo
Description
Summary:According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign. This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural center and bedroom community south of San Fra.
Physical Description:1 online resource (192 pages): illustrations, maps
ISBN:9781604733334

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