Garlic Capital of the World : Gilroy, Garlic, and the Making of a Festive Foodscape /

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According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfull...

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Bibliographic Details
Main Author: Adema, Pauline
Format: Electronic eBook
Language:Inglés
Published: Jackson : University Press of Mississippi, 2009.
Series:Book collections on Project MUSE.
Subjects:
Manners and customs.
Food habits.
Folk festivals.
SOCIAL SCIENCE > Folklore & Mythology.
SOCIAL SCIENCE > Customs & Traditions.
Folk festivals > California > Gilroy.
Garlic > Social aspects > California > Gilroy.
Food habits > California > Gilroy.
California > Gilroy.
Gilroy (Calif.) > Social life and customs.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Making a foodscape : Gilroy and the iconization of garlic
  • The festivalization of garlic : creating and celebrating community in Gilroy
  • From foreign to fad : garlic's twentieth-century transition
  • Garlic galore : festival inversion, subversion, and the enactment of labor relations
  • Place branding and selling place : creating and marketing identity capital
  • "This little piggy went to PigFest-- " : the paradox of PigFest
  • Festive foodscapes : food symbolization and place making.

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