Marketing to Moviegoers : A Handbook of Strategies and Tactics, Second Edition /

"While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In this second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies...

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Bibliographic Details
Main Author: Marich, Robert
Format: Electronic eBook
Language:Inglés
Published: Carbondale : Southern Illinois University Press, 2009.
Edition:2nd ed.
Series:Book collections on Project MUSE.
Subjects:
Motion pictures.
Motion pictures > Marketing.
Filmverleih.
Werbung.
Marketing.
Film.
Merchandising.
Filmwerbung.
Film > Marketing > USA.
Motion pictures > Distribution.
Distribution des films.
Electronic books.
Online Access:Texto completo
Description
Summary:"While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In this second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies and tactics used by studios to market their films to consumers. Packed with real life examples and useful data, this new edition blends practical, up-to-date information with theory to clearly explain all aspects of promoting motion pictures." "Marketing to Moviegoers covers everything film professionals need to know to mount a successful marketing campaign. Each chapter contains a wealth of useful information - including the historical background of the business, sample market research documents and advertising budgets, as well as comments from successful industry insiders - and offers intriguing insight into the strategies of modern promotion."--BOOK JACKET.
Item Description:Includes index.
Physical Description:1 online resource (336 pages): illustrations ;
ISBN:9780809387144

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