Cita APA (7a ed.)

Venkatesan, R., Wilcox, R. T., & Farris, P. W. (2021). Marketing Analytics: Essential Tools for Data-Driven Decisions. Darden Business Publishing, University of Virginia Press.

Cita Chicago Style (17a ed.)

Venkatesan, Rajkumar, Ronald T. Wilcox, y Paul W. Farris. Marketing Analytics: Essential Tools for Data-Driven Decisions. Charlottesville: Darden Business Publishing, University of Virginia Press, 2021.

Cita MLA (8a ed.)

Venkatesan, Rajkumar, et al. Marketing Analytics: Essential Tools for Data-Driven Decisions. Darden Business Publishing, University of Virginia Press, 2021.