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The Economics of E-Commerce : A Strategic Guide to Understanding and Designing the Online Marketplace /

Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound eco...

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Bibliographic Details
Main Author: Vulkan, Nir
Other Authors: Vulkan
Format: Electronic eBook
Language:Indeterminado
Published: [S.l.] : Princeton University Press, 2020.
Series:Book collections on Project MUSE.
Subjects:
Online Access:Texto completo
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