The Gold in the Rings : The People and Events That Transformed the Olympic Games /

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"Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and d...

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Détails bibliographiques
Auteurs principaux: Wenn, Stephen R., 1964- (Auteur), Barney, Robert Knight, 1932- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Urbana : University of Illinois Press, [2020]
Collection:Book collections on Project MUSE.
Sujets:
International Olympic Committee.
Olympics > Economic aspects.
Olympics.
SPORTS & RECREATION > General.
Jeux olympiques > Aspect economique.
Jeux olympiques > Histoire.
Olympics > History.
History.
Electronic books.
Accès en ligne:Texto completo
Table des matières:
  • Paul Helms versus Avery Brundage
  • Melbourne, 1956
  • The Rome Formula
  • Willi Daume and Munich, 1972's television legacy
  • Los Angeles, 1984
  • "Total Olympic Programme"
  • The broadcast marketing agreement
  • The Salt Lake City bid scandal
  • The European television market
  • The 2009 Copenhagen IOC Session.

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