The Gold in the Rings : The People and Events That Transformed the Olympic Games /

Mostrar otras versiones (1)

"Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and d...

Descripción completa

Detalles Bibliográficos
Autores principales: Wenn, Stephen R., 1964- (Autor), Barney, Robert Knight, 1932- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2020]
Colección:Book collections on Project MUSE.
Temas:
International Olympic Committee.
Olympics > Economic aspects.
Olympics.
SPORTS & RECREATION > General.
Jeux olympiques > Aspect economique.
Jeux olympiques > Histoire.
Olympics > History.
History.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Paul Helms versus Avery Brundage
  • Melbourne, 1956
  • The Rome Formula
  • Willi Daume and Munich, 1972's television legacy
  • Los Angeles, 1984
  • "Total Olympic Programme"
  • The broadcast marketing agreement
  • The Salt Lake City bid scandal
  • The European television market
  • The 2009 Copenhagen IOC Session.

Ejemplares similares