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The Gold in the Rings : The People and Events That Transformed the Olympic Games /
"Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and d...
| Autores principales: | , |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Urbana :
University of Illinois Press,
[2020]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 190618s2020 ilu o 00 0 eng d | ||
| 010 | |z 2019980293 | ||
| 020 | |a 9780252051531 | ||
| 020 | |z 9780252042683 | ||
| 020 | |z 9780252084522 | ||
| 035 | |a (OCoLC)1110146503 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Wenn, Stephen R., |d 1964- |e author. | |
| 245 | 1 | 4 | |a The Gold in the Rings : |b The People and Events That Transformed the Olympic Games / |c Stephen R. Wenn and Robert K. Barney. |
| 264 | 1 | |a Urbana : |b University of Illinois Press, |c [2020] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2020 | |
| 264 | 4 | |c ©[2020] | |
| 300 | |a 1 online resource (356 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Sport and society | |
| 505 | 0 | |a Paul Helms versus Avery Brundage -- Melbourne, 1956 -- The Rome Formula -- Willi Daume and Munich, 1972's television legacy -- Los Angeles, 1984 -- "Total Olympic Programme" -- The broadcast marketing agreement -- The Salt Lake City bid scandal -- The European television market -- The 2009 Copenhagen IOC Session. | |
| 520 | |a "Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 610 | 2 | 7 | |a International Olympic Committee. |2 fast |0 (OCoLC)fst00549528 |
| 610 | 2 | 0 | |a International Olympic Committee. |
| 650 | 7 | |a Olympics |x Economic aspects. |2 fast |0 (OCoLC)fst01045589 | |
| 650 | 7 | |a Olympics. |2 fast |0 (OCoLC)fst01045581 | |
| 650 | 7 | |a SPORTS & RECREATION |x General. |2 bisacsh | |
| 650 | 6 | |a Jeux olympiques |x Aspect economique. | |
| 650 | 6 | |a Jeux olympiques |x Histoire. | |
| 650 | 0 | |a Olympics |x Economic aspects. | |
| 650 | 0 | |a Olympics |x History. | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Barney, Robert Knight, |d 1932- |e author. | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/73117/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2020 Complete | ||
| 945 | |a Project MUSE - 2020 History | ||