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Advertising Progress : American Business and the Rise of Consumer Marketing /
The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Baltimore, Md :
The Johns Hopkins University Press,
2019
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| Series: | Book collections on Project MUSE.
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| Subjects: | |
| Online Access: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_72714 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905051502.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 190830t20191998mdu o 00 0 eng d | ||
| 020 | |a 9781421434193 | ||
| 020 | |z 9780801866456 | ||
| 020 | |z 9780801858413 | ||
| 020 | |z 9781421434186 | ||
| 020 | |z 9781421434179 | ||
| 035 | |a (OCoLC)1137749327 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 100 | 1 | |a Laird, Pamela Walker, |d 1947- |e author. | |
| 245 | 1 | 0 | |a Advertising Progress : |b American Business and the Rise of Consumer Marketing / |c Pamela Walker Laird. |
| 264 | 1 | |a Baltimore, Md : |b The Johns Hopkins University Press, |c 2019 | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2020 | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (506 pages): |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Studies in industry and society | |
| 500 | |a Originally published as Johns Hopkins Press in 1998. | ||
| 500 | |a Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. | ||
| 500 | |a The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License. | ||
| 505 | 0 | 0 | |g Part 1. |t Production as Progress. |g Ch. 1. |t Marketing Problems and Advertising Methods as America Industrialized. |g Ch. 2. |t Owner-Manager Control of Advertising. |g Ch. 3. |t Printers, Advertisers, and Their Products. |g Ch. 4. |t Advertising Progress as a Measure of Worth -- |g part 2. |t Specialization as Progress. |g Ch. 5. |t Early Advertising Specialists. |g Ch. 6. |t Competition and Control: Business Conditions and Marketing Practices. |g Ch. 7. |t The Competition to Modernize Advertising Services -- |g part 3. |t Consumption as Progress. |g Ch. 8. |t Taking Advertisements toward Modernity. |g Ch. 9. |t Modernity and Success: Legitimating the Advertising Profession-I. |g Ch. 10. |t The Appropriation of Progress: Legitimating the Advertising Profession-II. |
| 506 | 0 | |a Open Access |f Unrestricted online access |2 star | |
| 520 | |a The book is a documentary and pictorial examination of American advertising from the Civil War to 1920. | ||
| 520 | |a Contains primary source material. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a Advertising |x Social aspects. |2 fast |0 (OCoLC)fst00797762 | |
| 650 | 6 | |a Publicite |x Aspect social |z États-Unis |x Histoire. | |
| 650 | 0 | |a Advertising |z United States |x History. | |
| 650 | 0 | |a Advertising |x Social aspects |z United States |x History. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/72714/ |