Generic : The Unbranding of Modern Medicine /

Generic drugs are now familiar objects in clinics, drugstores, and households around the world. We like to think of these tablets, capsules, patches, and ointments as interchangeable with their brand-name counterparts: why pay more for the same? And yet they are not quite the same. They differ in pr...

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Bibliographic Details
Main Author: Greene, Jeremy A., 1974- (Author)
Format: Electronic eBook
Language:Inglés
Published: Baltimore : Johns Hopkins University Press, [2014]
Series:Book collections on Project MUSE.
Subjects:
Indústria farmaceutica.
Medicaments generics.
Pharmazeutische Industrie
Generikum
Generic drugs.
Medecine > Histoire > 21e siecle.
Medecine > Histoire > 20e siecle.
Medicaments generiques > Histoire.
History, 21st Century
History, 20th Century
Drug Industry > history
Drugs, Generic > history
Generic drugs > History.
USA
History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • The same but not the same
  • What's in a name? Ordering the world of cures ; The generic as critique of the brand
  • No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity
  • The sciences of similarity. Contests of equivalence ; The significance of differences
  • Laws of substitution. Substitution as vice and virtue ; Universal exchange
  • Paradoxes of generic consumption. Liberating the captive consumer ; Generic consumption in the clinic, pharmacy, and supermarket The generic alternative. Science and politics of the "me-too" drug ; Preferred drugs, public and private ; The global generic
  • The crisis of similarity.

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