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Craft Beer Culture and Modern Medievalism : Brewing Dissent /
In recent years craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community. This book discusses the desire for the local, the non-corporate, and the pre-modern in the discourse of craft brewing, forming a strong counter-cultural narr...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Project Muse,
2020
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| Colección: | Collection development, cultural heritage, and digital humanities.
Book collections on Project MUSE. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : medievalism and craft beer
- Reading beer in the Middle Ages
- Resistance and revolution : craft beer versus corporate giants
- Beer heroes and monastic medievalism
- Militant medievalism : Norsemen, mythology, and masculinity
- Pale ales and white knights : craft brewing, whiteness, and medievalism
- Conclusion : the alchemy of alcohol.