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Craft Beer Culture and Modern Medievalism : Brewing Dissent /
In recent years craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community. This book discusses the desire for the local, the non-corporate, and the pre-modern in the discourse of craft brewing, forming a strong counter-cultural narr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Project Muse,
2020
|
| Colección: | Collection development, cultural heritage, and digital humanities.
Book collections on Project MUSE. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | musev2_71640 | ||
| 003 | MdBmJHUP | ||
| 005 | 20230905051400.0 | ||
| 006 | m o d | ||
| 007 | cr||||||||nn|n | ||
| 008 | 200619r20202019enk o 00 0 eng d | ||
| 020 | |a 9781641892186 | ||
| 020 | |z 9781641892179 | ||
| 035 | |a (OCoLC)1159723442 | ||
| 040 | |a MdBmJHUP |c MdBmJHUP | ||
| 050 | 4 | |a TP577 |b .P45 2019 | |
| 100 | 1 | |a Phillips, Noëlle, |e author. | |
| 245 | 1 | 0 | |a Craft Beer Culture and Modern Medievalism : |b Brewing Dissent / |c Noëlle Phillips. |
| 264 | 1 | |a Baltimore, Maryland : |b Project Muse, |c 2020 | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2020 | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (164 pages): |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Collection development, cultural heritage, and digital humanities | |
| 500 | |a Issued as part of book collections on Project MUSE. | ||
| 504 | |a Includes bibliographical references (pages [149]-152) and index. | ||
| 505 | 0 | |a Introduction : medievalism and craft beer -- Reading beer in the Middle Ages -- Resistance and revolution : craft beer versus corporate giants -- Beer heroes and monastic medievalism -- Militant medievalism : Norsemen, mythology, and masculinity -- Pale ales and white knights : craft brewing, whiteness, and medievalism -- Conclusion : the alchemy of alcohol. | |
| 506 | |a Access restricted to authorized users and institutions. | ||
| 520 | |a In recent years craft beer marketing has increasingly evoked the medieval past in order to appeal to our collective sense of a lost community. This book discusses the desire for the local, the non-corporate, and the pre-modern in the discourse of craft brewing, forming a strong counter-cultural narrative. However, such discourses also reinforce colonial histories of purity and conquest while effacing indigenous voices. This book reveals that craft beer is therefore much more than a delicious adult beverage; its marketing reveals a cultural desire for a past that has disappeared in a world that privileges the present. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Medievalism. | |
| 650 | 0 | |a Beer |z Europe |x History |y To 1500. | |
| 650 | 0 | |a Beer |x Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse, |e distributor. | |
| 776 | 1 | 8 | |i Print version: |z 164189217X |z 9781641892179 |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Collection development, cultural heritage, and digital humanities. | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/71640/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2020 Complete | ||
| 945 | |a Project MUSE - 2020 Global Cultural Studies | ||