Selling Modernity : Advertising in Twentieth-Century Germany /

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A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.

Bibliographic Details
Other Authors: Zatlin, Jonathan R., 1963- (Editor), Wiesen, S. Jonathan (Editor), Swett, Pamela E., 1970- (Editor)
Format: Electronic eBook
Language:Inglés
Published: Durham : Duke University Press, 2007.
Series:Book collections on Project MUSE.
Subjects:
Consumption (Economics)
Consumer behavior.
Advertising.
HISTORY > Europe > Germany.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consommateurs > Comportement > Allemagne > Histoire > 20e siecle.
Consumer behavior > Germany > History > 20th century.
Consumption (Economics) > Germany > History > 20th century.
Advertising > Germany > History > 20th century.
Germany.
History.
Electronic books.
Online Access:Texto completo

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