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The Commodification of Childhood : The Children's Clothing Industry and the Rise of the Child Consumer /
Through a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood.
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| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Durham :
Duke University Press,
2004.
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| Collection: | Book collections on Project MUSE.
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| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Introduction
- A brief history of childhood and motherhood into the twentieth century
- Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929
- Pediocularity : from the child's point of view
- Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s
- Baby booms and market booms : teen and subteen girls in the postwar marketplace
- Concluding thoughts.