Favored Flowers : Culture and Economy in a Global System /

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Cultural history of the flower trade in New York City and the transformation of the cut-flower industry into a global commodity system.

Bibliographic Details
Main Author: Ziegler, Catherine (Author)
Format: Electronic eBook
Language:Inglés
Published: Durham : Duke University Press, 2007.
Series:Book collections on Project MUSE.
Subjects:
Cut flowers > Marketing.
Cut flower industry.
Consumers > Attitudes.
Advertising > Cut flower industry.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Labor & Industrial Relations.
BUSINESS & ECONOMICS > Labor.
Fleurs coupees > Publicite > New York, Agglomeration de.
Consommateurs > New York, Agglomeration de > Attitudes.
Fleurs coupees > Industrie > Aspect social > New York, Agglomeration de.
Fleurs coupees > New York, Agglomeration de > Commercialisation.
Fleurs coupees > Aspect social > New York, Agglomeration de.
Fleurs coupees > Industrie.
Advertising > Cut flower industry > New York Metropolitan Area.
Consumers > New York Metropolitan Area > Attitudes.
Cut flower industry > Social aspects > New York Metropolitan Area.
Cut flowers > New York Metropolitan Area > Marketing.
Cut flowers > Social aspects > New York Metropolitan Area.
New York (State) > New York Metropolitan Area.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Tastes, traditions, and trade, 1870-1970
  • Favored flowers : growers and traders, 1870-1970
  • Fresh flowers : global flower growing, 1970-2005
  • State and structure : floriculture in a global system
  • Cultivating the global garden : local growers in a global system
  • Specialty and abundance : middlemen in a changing system
  • Risk and relationships : middlemen strategies
  • Self and signs : flower consumers.

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