Advertising Diversity : Ad Agencies and the Creation of Asian American Consumers /

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In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los A...

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Bibliographic Details
Main Author: Shankar, Shalini, 1972- (Author)
Format: Electronic eBook
Language:Inglés
Published: London : Duke University Press, 2015.
Series:Book collections on Project MUSE.
Subjects:
Stereotypes (Social psychology) in advertising.
Minorities in advertising.
Asian Americans > Race identity.
Asian American consumers.
Advertising > Social aspects.
Advertising agencies.
SOCIAL SCIENCE / Anthropology / Cultural
BUSINESS & ECONOMICS > Advertising & Promotion.
Minorites dans la publicite > États-Unis.
Agences de publicite > États-Unis.
Stereotypes dans la publicite > États-Unis.
Americains d'origine asiatique > Identite ethnique > États-Unis.
Consommateurs americains d'origine asiatique > États-Unis.
Publicite > Aspect social > États-Unis.
Minorities in advertising > United States.
Advertising agencies > United States.
Stereotypes (Social psychology) in advertising > United States.
Asian Americans > Race identity > United States.
Asian American consumers > United States.
Advertising > Social aspects > United States.
United States.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • The pitch
  • Account planning
  • Creative
  • Account services
  • Production and media
  • Audience testing.

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