Kids Rule! : Nickelodeon and Consumer Citizenship /

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"In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explo...

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Bibliographic Details
Main Author: Banet-Weiser, Sarah, 1966- (Author)
Format: Electronic eBook
Language:Inglés
Published: Durham : Duke University Press, 2007.
Series:Book collections on Project MUSE.
Subjects:
Nickelodeon (Television network)
Young consumers.
Television and children.
Children's television programs.
Children's mass media.
Child consumers.
Children's mass media > United States.
Television and children > United States.
Young consumers > United States.
Child consumers > United States.
Children's television programs > United States.
United States.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • 1. "We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship
  • 2. The success story : Nickelodeon and the cable industry
  • 3. The Nickelodeon brand : buying and selling the audience
  • 4. Girls rule! : gender, feminism, and Nickelodeon
  • 5. Consuming race on Nickelodeon
  • 6. Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand
  • Conclusion : Kids rule : the Nickelodeon universe.

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