Marketing the Blue and Gray : Newspaper Advertising and the American Civil War /

"Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of mil...

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Bibliographic Details
Main Author: Kreiser, Lawrence A., 1969- (Author)
Format: Electronic eBook
Language:Inglés
Published: Baton Rouge : Louisiana State University Press, [2019]
Series:Book collections on Project MUSE.
Subjects:
Propaganda.
Press coverage.
Economics.
Advertising, Newspaper.
Publicite dans les journaux > États-Unis > Histoire > 19e siecle.
Advertising, Newspaper > United States > History > 19th century.
United States.
États-Unis > Histoire > 1861-1865 (Guerre de Secession) > Aspect economique.
États-Unis > Histoire > 1861-1865 (Guerre de Secession) > Couverture de presse.
United States > History > Civil War, 1861-1865 > Economic aspects.
United States > History > Civil War, 1861-1865 > Propaganda.
United States > History > Civil War, 1861-1865 > Press coverage.
History.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • The war as the lead
  • The millions
  • The vote
  • The armies
  • Slavery and race
  • Battlefield and home front
  • Epilogue: memories.

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