How to Win an Election : An Ancient Guide for Modern Politicians /

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How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsens...

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Bibliographic Details
Main Author: Cicero, Quintus Tullius
Other Authors: Freeman, Philip
Format: Electronic eBook
Language:Inglés
Latín
Published: Princeton : Princeton University Press, 2012.
Series:Book collections on Project MUSE.
Subjects:
Politics and government
Political campaigns.
PHILOSOPHY > Political.
POLITICAL SCIENCE > Political Process > General.
Political campaigns > Early works to 1800.
Rome (Empire)
Rome > Politique et gouvernement > Ouvrages avant 1800.
Rome > Politics and government > Early works to 1800.
Early works.
Electronic books.
Online Access:Texto completo
Description
Summary:How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constant.
Item Description:Translated.
Physical Description:1 online resource (128 pages).
ISBN:9781400841646

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