Communication : Getting the Message Across /

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In an increasingly polarized political environment, the first year of the new president's term will be especially challenging. With a fresh mandate, however, the first year also offers opportunities that may never come again. The First Year Project is a fascinating initiative by the Miller Cent...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Hemmer, Nicole (Editor)
Format: Electronic eBook
Language:Inglés
Published: Baltimore, Maryland : Project Muse, 2019
Series:Miller Center studies on the presidency.
Book collections on Project MUSE.
Subjects:
Social media > Political aspects > United States.
Mass media > Political aspects > United States.
Press and politics > United States.
Communication in public administration > United States.
Presidents > Press coverage > United States.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • The not so bully pulpit : inducing Americans to listen to the president is harder than ever / Jeff Shesol
  • Manage the micromoments : reaching Americans where they live--on their smartphones / Mary Kate Cary
  • The hundred days myth : forget the hype--it's the long run that matters / David Greenberg
  • Up close and personal : exploit all the available tools to manage the president's public persona / Susan J. Douglas
  • Do more with less : communications when governing takes more effort than you think / Anita Dunn.

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