So clean : Lord Leverhulme, soap and civilisation

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career,...

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Détails bibliographiques
Format: Électronique eBook
Langue:Inglés
Publié: MANCHESTER : MANCHESTER UNIV Press, 2017.
Collection:Book collections on Project MUSE.
Sujets:
Leverhulme, William Hesketh Lever, > Viscount, > 1851-1925.
Soap trade.
Philanthropists.
Industrialists.
HISTORY > Europe > Great Britain.
Savon > Industrie > Grande-Bretagne.
Philanthropes > Grande-Bretagne > Biographies.
Industriels > Grande-Bretagne > Biographies.
Soap trade > Great Britain.
Philanthropists > Great Britain > Biography.
Industrialists > Great Britain > Biography.
Great Britain.
Biographies.
Electronic books.
Accès en ligne:Texto completo
Description
Résumé:This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning,
Description matérielle:1 online resource (256 pages).
ISBN:9781526130433

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