A Social Strategy : How We Profit from Social Media /

"Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to...

Description complète

Détails bibliographiques
Auteur principal: Piskorski, Mikołaj Jan (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Princeton, New Jersey : Princeton University Press, [2014]
Collection:Book collections on Project MUSE.
Sujets:
Social media > Economic aspects.
Internet marketing.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Industrial Management.
Reseaux sociaux (Internet) > Aspect economique.
Medias sociaux > Aspect economique.
Marketing sur Internet.
Online social networks > Economic aspects.
Electronic books.
Accès en ligne:Texto completo
Table des matières:
  • The arc of the book
  • Social failures and social solutions
  • "Meet" platforms : eHarmony and OkCupid
  • "Meet" platform: Twitter
  • "Friend" solutions: Facebook and mixi
  • "Meet" and "friend" solutions: LinkedIn & Friendster
  • "Meet" and "friend" solution: MySpace
  • Social strategies
  • Social strategy at Zynga
  • Social strategy at Yelp
  • Social strategy at American Express
  • Social strategy at Nike
  • Building social strategy at XCard and Harvard Business Review
  • Conclusions.

Documents similaires