Wrestling with Starbucks : Conscience, Capital, Cappuccino /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fellner, Kim, 1948-
Format: Electronic eBook
Language:Inglés
Published: New Brunswick, N.J. : Rutgers University Press, 2008.
Series:Book collections on Project MUSE.
Subjects:
Starbucks Coffee Company.
Corporate culture > United States.
Coffee > United States > Marketing.
Coffee industry > United States.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • The empire strikes gold
  • Running the 10-K
  • Banking on the bean
  • Go sell it on the mountain
  • Moving up on Eighth Street
  • The cross-dressing of coffee-counter culture
  • When worker met partner
  • At the global crossroads
  • The view from headquarters
  • Capitalism is like fire
  • Goodness as battleground
  • Bread, roses, coffee.

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