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The Internet Trap : How the Digital Economy Builds Monopolies and Undermines Democracy /
A book that challenges everything you thought you knew about the online economy. The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention econom...
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Princeton, New Jersey :
Princeton University Press,
[2018]
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| Colección: | Book collections on Project MUSE.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Hindman, Matthew Scott, |d 1976- |e author. | |
| 245 | 1 | 4 | |a The Internet Trap : |b How the Digital Economy Builds Monopolies and Undermines Democracy / |c Matthew Hindman. |
| 264 | 1 | |a Princeton, New Jersey : |b Princeton University Press, |c [2018] | |
| 264 | 3 | |a Baltimore, Md. : |b Project MUSE, |c 2018 | |
| 264 | 4 | |c ©[2018] | |
| 300 | |a 1 online resource: |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same : online local news -- Making new stickier -- The "nature" of the internet. | |
| 520 | |a A book that challenges everything you thought you knew about the online economy. The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience. | ||
| 520 | |a The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 7 | |a Internet |x Economic aspects. |2 fast |0 (OCoLC)fst00977187 | |
| 650 | 7 | |a Information technology |x Economic aspects. |2 fast |0 (OCoLC)fst00973097 | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Telecommunications. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 6 | |a Technologie de l'information |x Aspect economique. | |
| 650 | 6 | |a Internet |x Aspect economique. | |
| 650 | 0 | |a Information technology |x Economic aspects. | |
| 650 | 0 | |a Internet |x Economic aspects. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a Project Muse. |e distributor | |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |z Texto completo |u https://projectmuse.uam.elogim.com/book/61017/ |
| 945 | |a Project MUSE - Custom Collection | ||
| 945 | |a Project MUSE - 2018 Complete | ||
| 945 | |a Project MUSE - 2018 Political Science and Policy Studies | ||