The Rational Consumer: Bad for Business and Politics : Democracy at the Crossroads of Nature and Culture /

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This book discusses the seminal role played by Edward Bernays, a nephew of Sigmund Freud, in the founding of American-style public relations - persuasive communication through manipulation of symbols - and his huge (and cynical) impact on the American economic and political scene. It provides a subs...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Nyamnjoh, Francis B., 1961- (Author)
Format: Electronic eBook
Language:Inglés
Published: Baltimore, Maryland : Project Muse, 2018
Series:Book collections on Project MUSE.
Subjects:
Bernays, Edward L., > 1891-1995.
Public relations and politics > United States.
Public relations > United States > History > 20th century.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Foreword / Pierre Englebert
  • Introduction
  • Captured by subterranean forces
  • Freud adopted and adapted for consumerism by Edward Bernays
  • The rational consumer : bad for business and politics
  • Freedom at last or wolves of repression in sheepskin?
  • Conclusion : beyond impoverishing dichotomies
  • Afterword / Jean-Pierre Warnier.

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