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Consumer Capitalism : Politics, Product Markets, and Firm Strategy in France and Germany /

"Trumbull's findings help to clarify distinctive national approaches to recent product crises - including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capit...

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Detalles Bibliográficos
Autor principal: Trumbull, Gunnar
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca, N.Y. : Cornell University Press, 2006.
Colección:Book collections on Project MUSE.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The rise of consumer capitalism
  • Consumption contested
  • The organized consumer
  • Consumer risk
  • Consumer information
  • Standards versus contracts
  • Price and quality
  • The consumer as citizen.