Where There Are Asians, There Are Rice Cookers : How "National" Went Global via Hong Kong /

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This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Nakano, Yoshiko, 1964-
Corporate Author: Project Muse
Format: Electronic eBook
Language:Inglés
Published: Hong Kong [China] : Hong Kong University Press, 2009
Series:Book collections on Project MUSE.
Subjects:
Globalization > Economic aspects > Japan.
Globalization > Economic aspects > China > Hong Kong.
Commercial products > Modification for export > China > Hong Kong.
Strategic alliances (Business) > China > Hong Kong.
Strategic alliances (Business) > Japan
Kitchen appliances industry > Japan.
Japan > Foreign economic relations > China > Hong Kong.
Hong Kong (China) > Foreign economic relations > Japan.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Acknowledgments
  • A note to the reader
  • Maps
  • Introduction
  • Let's take our rice cookers to the world
  • You have to diversify to survive
  • You salarymen can't think outside the box!
  • Water flows downward
  • Pay in Hong Kong; Pick up in China
  • What if we can't buy a rice cooker in Canada?
  • Only they would know
  • Epilogue
  • Who's who at Matsushita
  • Chronology
  • Notes
  • References
  • Index.

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