Protest Politics in the Marketplace : Consumer Activism in the Corporate Age /

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This book examines how social media has revolutionized the use and effectiveness of consumer activism. The author emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also inv...

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Bibliographic Details
Main Author: Heldman, Caroline, 1972- (Author)
Format: Electronic eBook
Language:Inglés
Published: Ithaca : Cornell University Press, 2017.
Series:Book collections on Project MUSE.
Subjects:
Social action.
Consumption (Economics) > Political aspects.
Consumer movements.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
Action sociale > États-Unis.
Mouvements de defense des consommateurs > États-Unis.
Social action > United States.
Consumption (Economics) > Political aspects > United States.
Consumer movements > United States.
United States.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Introduction : publicizing the private sector
  • A consumer revolution? : marketplace activism since the founding
  • We are the 99% : contemporary consumer activism
  • We are not a mascot : campaigns for social/economic justice
  • 600,000 bosses telling me what to do : campaigns for the environment and animal rights
  • Stop serving gay chickens : campaigns for gender justice and LGBT rights
  • Yes to Jesus Christ, no to JC : campaigns for conservative causes
  • Who rules? : corporate power and models of democracy
  • Conclusion : throwing stones at Goliath : the democratic implications of consumer activism.

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