Protest Politics in the Marketplace : Consumer Activism in the Corporate Age /

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This book examines how social media has revolutionized the use and effectiveness of consumer activism. The author emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also inv...

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Détails bibliographiques
Auteur principal: Heldman, Caroline, 1972- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Ithaca : Cornell University Press, 2017.
Collection:Book collections on Project MUSE.
Sujets:
Social action.
Consumption (Economics) > Political aspects.
Consumer movements.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
Action sociale > États-Unis.
Mouvements de defense des consommateurs > États-Unis.
Social action > United States.
Consumption (Economics) > Political aspects > United States.
Consumer movements > United States.
United States.
Electronic books.
Accès en ligne:Texto completo

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