Appetite for Change : How the Counterculture Took On the Food Industry /

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"In this inquiry, originally published in 1989 and now updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" f...

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Detalles Bibliográficos
Autor principal: Belasco, Warren James (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca : Cornell University Press, 2007.
Edición:Second updated edition.
Colección:Book collections on Project MUSE.
Temas:
Subculture.
Natural foods industry.
Food industry and trade.
Consumers.
HISTORY > United States > 20th Century.
BUSINESS & ECONOMICS > Industries > General.
Consommateurs > États-Unis.
Subculture > États-Unis.
Aliments naturels > Industrie > États-Unis.
Consumers > United States.
Subculture > United States.
Food industry and trade > United States.
Natural foods industry > United States.
United States.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • An edible dynamic
  • Radical consumerism
  • Radical therapy : the oppositional identity
  • Organic force : an alternative infrastructure
  • The orthodox defense : the war of the metaphors
  • The mess in Washington
  • The press : shifting the center
  • Opportunism in the marketplace
  • Straddling the contradictions
  • A healthy foods portfolio
  • Looking backward, and forward.

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