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Experiments on Mass Communication / Vol. 3 / Vol. 3 /

"This volume reports on the studies of mass communication, particularly of films, made during World War II by the Army. These studies were part of a giant enterprise in social science research sponsored by the Research Branch, Information and Education Division of the Army, under Major General...

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Bibliographic Details
Main Author: Hovland, Carl Iver, 1912-
Other Authors: Sheffield, Fred D., Lumsdaine, Arthur A.
Format: Electronic eBook
Language:Inglés
Published: Princeton : Princeton University Press, 1949.
Series:Book collections on Project MUSE.
Subjects:
Online Access:Texto completo
Table of Contents:
  • pt. 1. Film evaluation studies
  • pt. 2. Studies employing controlled variation.