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Vulcans, Earthlings and Marketing ROI : Getting Finance, Marketing and Advertising onto the Same Planet /

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Detalles Bibliográficos
Autor principal:	Rutherford, David
Autor Corporativo:	Institute of Communication Agencies
Otros Autores:	Knowles, Jonathan
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Waterloo, Ont. : Wilfrid Laurier University Press, 2008.
Colección:	Book collections on Project MUSE.
Temas:	Rate of return. Marketing > Finance. Brand name products > Valuation. Advertising > Rate of return. BUSINESS & ECONOMICS > Distribution. BUSINESS & ECONOMICS > Marketing > General. Taux de rendement. Produits de marque > Évaluation. Publicite > Taux de rendement. Marketing > Finances. Computer network resources. Electronic books.
Acceso en línea:	Texto completo

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