Craft Obsession : The Social Rhetorics of Beer /

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"Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how...

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Bibliographic Details
Main Author: Rice, Jeff (Jeff R.) (Author)
Format: Electronic eBook
Language:Inglés
Published: Carbondale : Southern Illinois University Press, [2016]
Series:Book collections on Project MUSE.
Subjects:
Rice, Jeff > (Jeff R.)
Rice, Jeff > (Jeff R.) > Anecdotes.
Social networks.
Social exchange.
Rhetoricians.
Narration (Rhetoric)
Drinking customs.
Digital storytelling.
Beer.
COOKING > General.
Rhetoriciens > États-Unis > Anecdotes.
Narration.
Recits numeriques.
Reseaux sociaux.
Échange social.
Biere > Blogues.
Boissons > Fonctions sociales > Anecdotes.
Rhetoricians > United States > Anecdotes.
Beer > Blogs.
Drinking customs > Anecdotes.
United States.
Blogs.
Anecdotes.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Craft introductions
  • Craft interruptions
  • Craft networks
  • Craft terroir
  • Craft delivery
  • Craft tracings
  • Craft sharing
  • Craft obsession.

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